Generative AI Is Transforming Customer Experience and Marketing

Generative AI Is Transforming Customer Experience and Marketing

The European Business Review

The emergence of generative AI is transforming the way businesses can connect with and serve their customers. By harnessing the power of large language models (LLMs), companies are discovering how AI can provide them with a deeper understanding of their customers and help them deliver personalized experiences that enhance satisfaction and foster loyalty. In our fiercely competitive commercial landscape, providing customer experience and care is becoming critical for businesses.

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