Channel Eye has joined forces with Royston Guest in our column, ‘Ask the Business Coach’. When asked WHAT they do, most people can speak about it at length. They might have a quick answer and, when pressed, will give you tons of details about their role’s logical, technical, and procedural aspects. You are probably the same. We don’t have any difficulty at all explaining our WHAT. When you can answer not just WHAT you do but elaborate on WHY you do it, it will