SPORTS

GroupM is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace. Ally has since convinced CBS to move the National Women’s Soccer League championship match into a prime-time slot while extending its sponsorship of the league another five years, said Andrea Brimmer, chief marketing officer at GroupM U.S.
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2 years ago Read more at Digiday

Apple TV+ rates so low it doesn’t even make the Nielsen pie chart of top streaming services. It lags far behind outlets like Tubi, Max, Paramount+, and something called PlutoTV. The daunting task facing Apple is that there appears to be very little on the horizon that can change course, at least in sports.
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2 years ago Read more at Awful Announcing

Fanatics has become the dominant player in nearly every aspect of the sports licensing industry. It manufactures and sells everything from team hats to logo-adorned license plate frames and birdhouses. Over the past few years, leagues and manufacturers have tended to favor exclusive licenses – agreements that ensure that only a single company will have the right to use the league’s trademarks on its products.
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2 years ago Read more at The Conversation

Netflix’s first live sporting event, a golf tournament, took place in November. Netflix recently unveiled a $5 billion deal to stream World Wrestling Entertainment for 10 years. The partnership with WWE is the company’s biggest move yet in sports. WWE is popular in Latin America and Asia, two regions where Netflix is looking to expand.
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2 years ago Read more at Fortune

Yahoo Sports is increasing its soccer content ahead of the 2026 FIFA World Cup in the United States, Mexico and Canada. Through the partnership, OneFootball’s news and analysis from leagues and competitions worldwide will be delivered to Yahoo Sports’ approximately 90 million users. The co-branded Yahoo Sports-OneFookball hub will also provide soccer coverage from OneFonds’ library of original and partner content and its 24/7 newsroom.
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2 years ago Read more at Sportico

1939 – Oregon beat Ohio State 46-33 to win the first NCAA men’s basketball tournament. 1942 – Joe Louis knocks out Abe Simon in the sixth round to retain his world heavyweight title. 1960 – The Boston Celtics set an NBA Finals record by scoring 76 points in the first half of a win over the St. Louis Hawks.
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2 years ago Read more at Region Sports Network

Tennis icon Martina Navratilova has been a major proponent of fairness in women’s sports. She responded to posts about transgender women competing in an Australian soccer league. The Flying Bats FC, the club in question, won the Beryl Ackroyd Cup.
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2 years ago Read more at Fox News

Trafford council has applied to its own planning authority for the revamp thanks to a windfall from the Government’s Levelling Up Fund. Plans include a two-storey extension, the reconfiguration of a multi-use games area (MUGA), additional car parking, external lighting, cycle shelters and a bin store at the Chapel Lane facility. The project is one of more than 100 projects across the UK to receive a share of the £2.1bn to create jobs and boost economic growth.
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2 years ago Read more at Manchester Evening News

Tasif Khan has been announced as one of the two finalists for the Bradford Sports Awards’ Sportsman of the Year. He will hope to take home the prize at Life Centre Events Bradford in less than two months. His only rival for the crown is former Bradford Bulls player Ross Peltier, whose stellar rugby league career in the Championship and League 1 was complemented by his 11 caps for Jamaica.
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2 years ago Read more at Telegraph and Argus

Scotland have to improve defensively after a 1-0 defeat to Northern Ireland at Hampden. Liam Cooper says Scotland need to be patient and break teams that do that down. 'This camp hasn't gone how we expected it to,' he says.
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2 years ago Read more at BBC.com