Canadians are working harder than ever to strengthen their health and wellness, with sleep at the top of the list . A new study from Pearl Strategy and Innovation Design reports the number of people actively working to improve their sleep increased to 90% in 2023, a growth of +6Pts from 84% in 2020 . Gen Z places a high priority on sleep improvement (63%), surpassing Millennials (52%) and Gen X (48%).
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