South by Southwest 2024 ni ahantu hahurira ibintu bishya mu ikoranabuhanga, filimi, umuziki, n'umuco wa pop ku bantu bagera ku 300,000 bitabira i Austin, Texas, buri cyi. Ku bandi bose, ibirori bihujwe na SXSW kandi nanone bita mu mvugo isanzwe South By ni marathon y'iminsi icyenda ikurura FOMO iba kuva ku ya 8 kugeza ku ya 16 Werurwe uyu mwaka.