Online sports betting continues to surge in popularity, with a projected revenue of $100 billion in 2023, according to the American Gaming Association. a 2023 survey revealed 60% of students gambled illegally and one in five used financial aid to support their habit. The lure of “big wins” and advertising that promises low-risk fun is often the starting line, says Stephanie Spies, director of Wellness and Health Promotion Services at UCF.