Use of social media in marketing isn’t new, but over the last few years it’s evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. Here are seven tips for using social media to market your small business So, what should we marketers keep in mind as we navigate those changes? 1. Know your goals for social media advertising This applies for your business social accounts, your paid advertising, and your use of influencers. Ideally, you should find a way to make all social media